Who We Are
MakeMusic, Inc. is the world leader in software and systems for music educators
and musicians. Among our leading products are Finale®, the world's best-selling
music notation software and SmartMusic®, the complete music practice system
that features Intelligent Accompaniment® and the world's largest interactive
accompaniment library.
Our Market
Music educators and music makers worldwide. In the U.S. alone there are more
than 100,000 music educators and more than 60 million active music makers
(playing an instrument or singing at least once a month).
Our Mission
To enhance and transform the experience of making music, teaching music, and
learning music.
Our Strategy
MakeMusic is the only company that creates, owns and licenses the most advanced
and patented technologies and solutions that support the composition,
arranging, teaching, learning and playing of music. This creates a major
barrier to entry for competitors. MakeMusic's solutions independently are
already established as market leaders; collectively they create a huge
advantage for music educators, music makers and the professionals serving them
such as music publishers.
Key aspects of our business strategy
-
Focus on serving the needs of music educators, the key influencers in the
worldwide market of music makers
-
Compete on the basis of solutions built upon a blend of leading and patented
technologies and content
-
Exploit database marketing to build strong, profitable and long-term
relationships with customers
-
Distribute solutions through the best mix of digital delivery, retail and
mail-order
-
Leverage internal cash flows from a few, market-leading products and manage the
growth of the company in discrete steps
-
Attract and retain the best management talent to build a world-class business
serving music makers
-
Build long-term partnerships with leading companies serving music makers
worldwide
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